I have to wonder if the fallout between Disney and Pixar caused Disney to go to a different studio for partnership and if The Wild is the result of some new partnership.
The ironic thing for me is that Disney used to be known for it's wholesome, fun, family movies. The "Disney Classics" from Little Mermaid, Beauty and the Beast, and so forth. The wavered a bit with a few spot in The Hunchback of Notre Dame, but to me, it was The Emperer's New Groove where they decided to go a bit corney and add "adult humor" to the point of it being less fun for families. Ever since then, most of the Disney movies have been sub-par in my opinion.
On the other hand, Pixar has continued where Disney left off. Toy Story, Finding Nemo, Bug's Life...all very well done and good family fun.
Personally, I thought Madagascar was cute, but there was too much potty humor for me to really enjoy it while hoping not to have to listen to my kids biting each other on the butt for the next month. Step back and ask yourself, is "you bit me on the butt" really a funny thing to say? As far as I can tell, you are supposed to laugh because they say the word "butt", and my kids did, just like they were supposed to.
From the comercials I've seen of "The Wild", it has a lot of the same sort of stuff going on. I don't plan on seeing it, but by all means, if someone here sees it, let me know how it is.