I gave one to my wife for Christmas back when it first came out, and we play it all the time. Our 9-year-old likes it too, and I've since given a copy to my sister, who plays it with my Mom. Many of our family parties end up in a game of Settlers, provided we get an early enough start.
I also own the card game, Spiderman, though we don't play that as often. For some reason I've never lost at the card game, usually because I
ALWAYS control the Commerce token and I tend to ignore the Knights.
It's just my "way", I guess.