Although I'm not too sure about the God thing there at the end
.
I took the liberty of copying the text of Mr. Adkison's response to that particular question here, for your perusal:
Peter Adkinson: I usually prefer to do market research the other way around. Start with a question that needs to be researched and then figure out the best way of researching to get the answer to that question. Research is a double-edged sword; done correctly and we can make changes that help the player community, done incorrectly and our decisions can be disastrous. That's why we need to understand who answered the questions how and make sure they answered them only once.
We are putting together an on-line panel with these parameters in mind so that we can get quick responses to hot questions as they come up in the future.
It seems to me what he actually said was, he
USUALLY prefers to do his market research differently. We already knew that - That's one of the reasons why we decided to try doing this, so casual players could have some input too. He also said they like to know
WHO answers the question(s), and
WHAT they said, and that they'd like to prevent any ballot box stuffing.
That makes it tougher, to be sure, but the idea of dressing up the vote with a smattering of commentary from the issue discussion would help with legitimizing the vote, since we'd likely be adding in the names (well, at least the screen names) of the people who's comments were used. If WotC needed additional verification of who we were they could always email those individuals, via the addresses attached to our profiles.
The bottom line is, just as The Baron said, WotC has always been free to ignore any results we come up with from our informal polling. I personally feel that would be short-sighted, considering the ever-expanding membership base we're talking about here, but again, that's always been their choice.
In the meantime, we'll know in our hearts we tried to do the best we could for this game we all love. And that's what matters to us.