I've been doing some thinking about the pricing structure and speaking with a few people about it. I guess what it really comes down to is this: What is their target market? If WotC is trying to get everyone to play online, and to perhaps supplement RL gaming, than the pricing structure they have will fail. On the other hand, if WotC's only purpose here is to get Magic to those who don't have a local store, then they might succeed. I think we've seen that most people are upset by the pricing structure. However, there have been a few people who have piped up and said that they are fine with it because they don't have another choice. Now, I don't know if there are enough such people to make it work. Let's face it, if you don't get enough people online consistantly, than you don't have much chance of succeeding either. I suppose people can arrange times to meet. If they have a regular night and time, word gets around and everyone plays at that time... Might work. Anyway, if this is who WotC is targetting with this program, than more power to them. I will continue to play at the store.