It seems interesting, but it's really a dumbed down version of the more widespread miniatures games (D&D minis and the clix games). The only thing you'll find people complaining about really is the fact that the game is played using a gridded field and plays more like chess with pieces having super powers than a miniatures game.
Come to think about it, it kinda reminds me of that Yu-Gi-Oh! game that they released called Dungeon Dice Monsters.