Why? Because WotC/Hasbro is greedy!
On the one hand, yes. I mean, that's the cliche, right? Corporate greed. To an extent, that's fine. They've always been greedy. People don't go into business to not make money. And I'm sure that there have been plenty of times that decisions motivated by greed have frustrated us as players.
On the other hand, while I can understand the decision to change the booster pack formula in this manner being motivated by greed, I can't understand how that translates to
this. Make booster packs more expensive? Profit. Consolidate two different booster pack products into one, saving resources and incentivizing greater levels of distribution? Profit. Use the B&R announcement as a vehicle to publicize this change? What? I'm not seeing how they'd get anything out of that, nor how they'd even
think that they'd get something out of that.
It's just not the purpose of the B&R announcement. WotC have been publishing announcements for bans and restrictions in tournament formats since 1994, originally through
The Duelist magazine, if I remember correctly. The audience has an idea of what to expect. I thought we've always read these announcements to learn what the legality changes are and to get some insight into what motivates changes, what future changes might be on the horizon. Nothing else. Trying to advertise for
anything in that space seems like a fool's errand. This could have and should have been its own separate announcement.